Why use social media marketing?
Many of today’s successful businesses have been around for years, just before the internet was a viable option in marketing a product. Although billboards, TV commercials, and radio and print advertisements have been successful in the past, they do not have the impact they once did in today’s market. Many people no longer check the newspaper for movie times, they reference online venues. Many people no longer hand-write letters, they electronically draft emails. Many shy away from garage sells when they can utilize Craigslist. While some may resist the facts, this country and all of those other world uses technology more and more every day. This is not something to dread or contemplate upon; it is something to take advantage of!
For anyone born after 1980, it is easy to notice the growing popularity of social networks and it does not take a genius to name the direction in which our world’s social media market’s popularity will continue to move. People from the age of 20 to 29 use social media more than any other age group, with 41% spending 11+ hours a week on social media sites. Age 30 to 39 is the next general user base of social media, with 37% of them spending 11+ hours a week on social media sites as well. While the younger age brackets on these networking sites will be more interested in social status, the older groups will focus on marketing and advertising. Understandably, most people have heard of Facebook, which is just about the largest social networking website to date. Facebook has over 500 million users, half of which log-on at least one time per day. Among the US internet people, 72% are members of Facebook, with ages 18-24 seeing the most rapid growth. That is 36% of this place’s online searchers visit a single website each day! It would be exceptionally hard to find another direct with that kind of impact. Twitter, LinkedIn, and blogs are just some of the other popular social networks available today, all providing remarkable accessibility to a large lot of people.
Social media is the fastest growing marketing tool, and any business not capitalizing on its numerous capabilities could be at a disadvantage to its competitors. Waiting around and not taking advantage of this vastly growing marketing tool is an opportunity that companies are missing. Business is ever improving and so must marketing campaigns so that pace with the competition. So then why wouldn’t someone immediately try social marketing? It cannot be money, as most of these networks are free. It cannot be experience, because anyone can outsource their social marketing for dirt cheap. Most people just have no clue. It doesn’t know what it is, nor understand its capabilities. But most importantly, they don’t realize the positive economic growth it will potentially have on their company.
Social media marketing is the attempt to broadcast various forms of media over social networking technologies, plain and simple. A few perks of social media include increased exposure, increased lead generation, gaining of new partners, increased traffic, and marketing cost reductions. On average, 88% of marketers using social media have reported increased exposure for their business. Almost half of him or her who employed marketing tactics through social media for 12 months or less reported new partners gained. Users who spent 6 hours or less one week saw their lead generation increase, and 58% of small enterprises using social media marketing were more likely to see marketing cost reductions.
The internet provides this world with new products, capabilities, and tools that have nothing you’ve seen prior been possible. Social media marketing provides the ability to potentially influence hundreds, thousands, or even millions of people for a fraction of the cost of outdated marketing techniques. It is the responsibility of today’s businessmen to pay attention to the future of every market and the direction it is heading. Social media is a wise investment for virtually any company and you will be more beneficial the earlier it becomes integrated within a company’s strategic labor. Social media networking will grow, and my best advice at this point is to determine your brand as soon as possible through these means.